Explore practical insights on AI Search, AEO and Generative Engine Optimization (GEO), including strategies to improve brand visibility, earn AI citations, and get mentioned across platforms like ChatGPT, Gemini, and Google AI Mode.
GEO is the work of getting AI systems to find, cite, and describe your brand accurately in generated answers. What it covers, how it builds on the SEO you already have, and how to measure it.
One buyer prompt branches into several narrower searches, and each branch favors different page types. How to map the likely branches, score your coverage, and close the gaps that cost you citations.
AI visibility is splitting into two halves: measuring where you stand and changing what AI says about you. This is the complete playbook for both, with 2026 data.
