Founder & Head of Research
Anirudh Agarwal is the Founder & Head of Research at GetMentions AI. He has been involved in SEO and search marketing for over 16 years, specializing in digital PR, AI search visibility, organic growth, and search strategy. Anirudh’s work focuses on understanding how brands are discovered, cited, and recommended across AI search engines and answer platforms. Through original research, data studies, and hands-on experimentation, he helps companies make sense of the changing search landscape and build trusted visibility in AI-powered discovery.
Ask four AI engines the same question two days running and 69% of the sources behind the typical answer change overnight. 84% of the sources cited for a question are used by just one engine.
